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| Image on Flickr by Sam Churchill under License |
The presence of celebrity engagements , Income for many online gamers, availability of endless mobile gaming apps, and multiple Brand Placements makes Esport's Future a lot brighter than we thought.
Esports just like any other sport, their future depends upon dividends. The more profitable a venture is more it's going to survive
Everything has an end even Esports will be replaced by some other source of entertainment in future, but for now, it seems lasting and persistent.
Why Esports market keeps growing?
Let us look at some aspects of what's keeping this ship afloat and why there are lots of people getting involved and recognizing it as a legit entity.
1) Celebrities:
To make any brand popular the best way is to involve celebrities in it. Esports in this case is surrounded by celebrity engagement. To speak a few
- Micheal
Jordon an NBA
star invested 27 million dollars in a startup gaming company
"aXiomatic Gaming" in October 2018.
- Stephen
curry invested
37 million dollars in a gaming group "TSM"
- Aubrey Drake Graham raised about 2 million dollars for a startup gaming company "Player's Lounge" and also a co-owner of Esport organization" 100 thieves "
You get the idea there is a lot of celebrity money going to this industry and funding is not a problem for these types of projects.
All the startups gaming companies are getting so much limelight due to these sports stars and music starts getting involved, you can't even think of E-sport having no future.
Gamers are getting paid more
and everyone is experiencing a good time what more can you expect when
something has a bright future
2) Character skins:
Celebrities are
making entrances in E-sport games as character’s skin such as:
- John wick (Fortnite)
- Neymar Jr (Fortnite)
- Irfan khan (Jurassic world
lego)
- Sam Neill (Lego)
Celebrity Character skins are making these events more interesting, playable, and is able to penetrate those market audiences that are not even interested in gaming.
3) Source of income:
Esports has become
a source of wealth for many players. Even if you are not a real player you can
comment on other players' game-plays, get views and make more money from it.
The industry has turned into a real income gainer
from streaming services like:
- Steam broadcast
- Twitch
- YouTube
Streams
See here the top earnings of Twitch Streamers. Some of them are earning $5,295,582.That's insane if top gamers are earning that much, think of 0.1% of this amount which equals $5295
Imagine your life if you can earn this.
It could become a great income while more and more people join these streaming services; you should try to build a fan base as now is the best time to make a reliable living.
4) Gaming tournaments real money gainers:
Every year there are a lot of E-sport tournaments; watched by many
Most watch tournaments held in 2021 was
- Free
Fire World Series 2021 Singapore has a
peak viewership of 5.4m
- 2nd watched was League of Legends 2021 World Championship peak viewership 4m
There were many
eyeballs on these gaming events more than the largest music concert ever held
which is Michel Jarre’s Concert of 3.5m people in attendance.
Imagine all the advertising revenue going to these events as more and more money pumping in, making E-sport future even brighter than the Sun itself.
5) Endless Multiplayer mobile apps:
Multiplayer mobile gaming apps are coming into the market every day one of them is PUBg mobile a popular game
Other new games
- RAID: SHADOW LEGENDS
- Garena Free Fire
- Space team
- Vainglory
- Pokémon Go
When there are endless multiplayer games to play it can’t stop the growth of E-sports in any way.
Things that make E-sport unbreakable:
Social media:
Social media twitter trends are bringing E sporting to more audiences around the world.
With the help of mobile gaming, E-sports is becoming easier to access. Players can do multiplayer battles like in PUBG mobile, call of duty mobile competing with friends and family online.
Sharing gaming feed on popular apps like small clips in TikTok has made more multiplayer games and gamers famous
Esports trends have no way of stopping and this train is surpassing every obstacle even if traditional news channels don’t give coverage they are still popular around the world in terms of revenue and viewership.
Participation:
The best way we can call it better than other sports is by getting access to these events.
In regular sports, presence is all there is. Live crowd and attendance make these sports money but E-sport you can join virtually.
A lot of tournaments happening online and many players are joining them from their living room as reported in WP
What better way to
show your gaming skills from the comfort of your home and earn money from it.
This makes it really attractive for younger audience which brings us to our 3rd
point.
Brands marketing:
As you may know, the young audience is the blood and bones of Brands.
These audiences tend to shift and try new alternative brands easier than older ones as mentioned in a study How does consumer age affect the desire for new products and brands?
So, when esports are filled with age group 17 and above making an ideal place for newer brands to market position their products among young lads.
Hence giving more money to the industry and making E-sport unstoppable
Esports to Olympics:
E sporting is being considered to be entered in Olympic games among other real sports.
Imagine swimming, powerlifting, and then E-gaming.
IOC has said work being done to include E sport in Olympic games increasing its overall worth and popularity among the youth market.
If Olympics started to consider it a real event then it must be becoming a huge thing and will be recognized by every other country
Some drawbacks that can end E-sports:
Every high has a downside let us explore some ways that can damage e-sporting and has a potential to end the revolution for good.
Big corporations Gone:
E-sports are growing now but we should not think of it as a"Holy Grail" kind of thing.
There was a time when:
- Nokia was huge and then one day the CEO said "We didn't do anything wrong but we lost" they were gone and admitted defeat which was once considered as a world-dominating mobile company.
- 1990s Toy R Us filed for bankruptcy in June 2018 and is still trying to make a comeback
- Even Lehman Brothers a huge investment company suffered great loss in a "Global Financial Crisis" and filed bankruptcy
- Going back further in history "Titanic" was considered an unsinkable ship and still sank on the first voyage
Anything can happen
in the future nobody knows what will be the fate of Esport but we hope that it
keeps on growing and expanding.
Rapid growth not a good sign:
This industry is
growing rapidly as we have mentioned new and newer mobile game apps coming into
the market can cause a lot of problems.
What if a pro player
in PUBg is not so pro in a strategy game. These players are considered pro but
one-day PUBg would not be enjoyable as it was.
All these games are
doing business based on a "Hype" and surprises. If updates stop
coming and some new game enters the market that can better satisfy needs then
the player has to change their game-plays and everything.
Pubg might not be
popular one day and this false sense of skills among players that they are
undefeatable might do them harm as they would find it difficult to adjust in a
newer game, bringing us towards an end of E gaming.
E-sport might have
to change much more rapidly along with companies, brands, and players’ interests
to cope with these facts which can be too much to keep pace with.
Technology Changes:
Changes in
technology can bring obstacles to E-sport growth. This industry runs on
technology that keeps on changing with each passing day.
With the
introduction of 5G, virtual reality, and metaverse Esport has to make itself
adjustable to these technologies along with the players.
If a player is good
at desktop gaming he might not be that good in VR or mobile. So, gamers can
have problems adjusting to newer technology.
Moreover, cryptocurrencies are also surfacing in media and making headlines this can alter how
players purchase in-game items and other character level-ups.
For now, E-sport has no threat of ending but it has to make the necessary adjustments along the way to keep surviving and thriving
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